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Showing results for "Social Media Trends 2025"

TikTok's Bulletin Board: Creators Drive 159% Engagement Boost for Brands
Creator Economy8 min read

TikTok's Bulletin Board: Creators Drive 159% Engagement Boost for Brands

TikTok just launched Bulletin Boards, letting creators broadcast updates directly to fans. Paired with creator-led ads showing 159% higher engagement, this tool is reshaping how brands connect authentically. Discover the stats, examples, and strategies marketers need.

Alex Rivera

December 25, 2025

Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025
Platform Updates8 min read

Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025

Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.

Gabriel Torres

December 31, 2025

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025
Platform Updates8 min read

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025

Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.

Sophia Grant

December 30, 2025

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked
Social Media Trends8 min read

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked

Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.

Liam Hartley

December 29, 2025

India's Creators Become Micro Companions: Revolutionizing Brand Engagement in Tier 2-3 Cities
Creator Economy8 min read

India's Creators Become Micro Companions: Revolutionizing Brand Engagement in Tier 2-3 Cities

India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.

Priya Sharma

December 26, 2025