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Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands
AI Marketing8 min read

Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands

Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.

Sophia Lee

December 23, 2025

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery
platforms8 min read

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery

Meta's $50M AI licensing deals with publishers like CNN and People Inc. are creating new brand discovery opportunities through Meta AI. What marketers need to know about this game-changing shift.

Rachel Thompson

December 6, 2025