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6 results for "Oracle"

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers
Regulatory Changes8 min read

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers

TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.

Liam HarperDec 21, 2025
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
Platform Updates8 min read

TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert

TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?

Avery ThompsonFeb 2, 2026
TikTok's US Joint Venture Averts Ban: Boosting Ad Stability for Marketers
Platform Updates8 min read

TikTok's US Joint Venture Averts Ban: Boosting Ad Stability for Marketers

TikTok's new US joint venture secures data and algorithms, dodging a potential ban. With 200M users and $14.5B in projected ad revenue, marketers gain stability but face algorithm tweaks—here's how to adapt.

Harper EllisFeb 1, 2026
TikTok's Data Center Outage Exposes Risks: Marketers Brace for Platform Volatility
Platform Updates8 min read

TikTok's Data Center Outage Exposes Risks: Marketers Brace for Platform Volatility

Just hours ago, TikTok's U.S. data center failure disrupted ad campaigns nationwide, highlighting the dangers of over-reliance on volatile platforms. Discover the impacts, expert insights, and strategies to safeguard your marketing efforts.

Logan PierceJan 30, 2026
TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts
Regulatory Changes8 min read

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts

As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.

Lucas FernandezJan 5, 2026
LinkedIn's New AI Recommendations Drive 30% B2B Engagement Spike
platforms8 min read

LinkedIn's New AI Recommendations Drive 30% B2B Engagement Spike

LinkedIn just unveiled AI-powered content recommendations tailored for professionals, leading to a 30% jump in B2B interactions. Discover how this update is reshaping marketing strategies and what brands need to do next.

Alex RiveraNov 10, 2025
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