Showing results for "Generative AI"
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025
Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.
Marcus Chen
November 12, 2025
AI-generated search results are impacting publisher traffic. Learn how LLM optimization can help your content get cited and seen.
Jasper Kilmer
November 11, 2025
Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.
Eleanor Vance
November 11, 2025
Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.
Isabella Cruz
January 3, 2026
A new study reveals over half of YouTube Shorts feeds for new users are low-quality AI-generated junk. Discover how this shift challenges creators, devalues brand ads, and what strategies can help marketers cut through the noise in 2025.
Jasper Kline
December 30, 2025
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
Ava Chen
December 27, 2025
BrightEdge research reveals AI search features account for less than 1% of queries, challenging assumptions about disruption in the $47B organic search market.
Ashley Rodriguez
November 27, 2025
As ChatGPT and AI search tools reshape how consumers find information, Answer Engine Optimization (AEO) emerges as the critical strategy marketers must master for 2026 success.
Rebecca Torres
November 21, 2025