Social Commerce•8 min read
TikTok Shop Hits $23B Milestone in 2026: Reshaping Social Commerce for Marketers
TikTok Shop is exploding with $23.41 billion in projected US sales for 2026, surpassing retail giants like Target. Learn how this shift demands new marketing tactics, from creator partnerships to viral video strategies, to capture Gen Z shoppers.
Jordan Hale•Jan 30, 2026