Showing results for "Gen Z marketing"
Gen Z is skipping Google for TikTok and Instagram searches, with 46% preferring social discovery. Explore how this shift reshapes marketing strategies and what brands must do to stay visible.
Zoe Ramirez
January 8, 2026
Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.
Liam Hartley
December 29, 2025
Cava's Instagram dating microseries 'Bowlmates' proves organic content can outperform paid ads, drawing 475K views in season one. Discover how brands can leverage social-native entertainment to connect with Gen Z without big budgets.
Emily Carter
December 22, 2025
Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.
Victoria Sterling
November 13, 2025