Showing results for "GEO"
New IAB data reveals creator economy jobs have grown 10x since 2008, spreading beyond Silicon Valley to emerging hubs in Austin, Nashville, and Miami. This geographic shift is reshaping marketing strategies.
Maya Chen
December 1, 2025
Meta's blockbuster $2 billion acquisition of AI powerhouse Manus promises revolutionary tools for social campaigns, yet China's regulatory scrutiny adds uncertainty. Unpack the tech, risks, and strategies brands can't ignore this year.
Rebecca Langford
January 8, 2026
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Aria Bennett
January 11, 2026
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
Cameron Reyes
January 3, 2026
Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.
Olivia Grant
January 1, 2026
TikTok's latest creator rewards program, launching December 15, offers up to $28,000 in incentives through January 2026. Discover how this boosts creator earnings and opens new doors for marketers seeking authentic partnerships.
Zoe Ramirez
December 28, 2025
Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.
Aisha Rahman
December 24, 2025
YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.
Morgan Stevens
December 7, 2025
TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.
Jordan Stevens
December 7, 2025