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2 results for "Facebook link limit"

Facebook's 2-Link Monthly Cap: How Meta's Test Upends Marketer Strategies

Meta's latest experiment caps business pages at two link posts per month unless they subscribe to Verified. With link posts driving 67% of web referrals from Facebook, here's how brands can pivot amid the backlash.

Kyle Morrison•Dec 24, 2025

Platform Updates•8 min read

Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026

Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?

Sophia Bennett•Jan 5, 2026