Showing results for "Engagement Rates"
TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.
Blake Thornton
January 10, 2026
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes
January 10, 2026
Augmented reality glasses from Meta, Apple, and Google are set to redefine user experiences this year. Marketers can expect up to 30% higher engagement—here's how to integrate AR into your social strategies for real results.
Noah Keller
January 9, 2026
Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.
Liam Hartley
January 8, 2026
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
Instagram's new cap on hashtags to just five per post is shaking up discovery tactics. With past data showing optimal use at 20-30, brands must pivot to niche tags for better targeting—here's how this change affects your strategy and what experts recommend.
Elena Rossi
January 7, 2026
Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.
Kira Novak
January 4, 2026
Brands are shifting to episodic storytelling on social platforms, with 57% of users craving original series. Learn how this trend fosters loyalty and boosts engagement through real examples and strategies.
Elara Voss
January 4, 2026
With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.
Mia Thompson
January 2, 2026
Algorithms have sidelined follower numbers, making trust the real currency for creators and brands. With a 21% trust surge, discover strategies to connect authentically amid AI chaos.
Jordan Hale
January 1, 2026