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Showing results for "E-commerce Trends"

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence

TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.

Harper Kline

January 5, 2026

platforms9 min read

Pinterest's Video Pins Surge E-Commerce Engagement by 35% in Latest Rollout

Pinterest just expanded its Video Pins feature, and brands are seeing a 35% lift in user interactions for shopping content. Dive into how this update is reshaping social commerce strategies for retailers.

Elena Vasquez

November 10, 2025

Social Commerce8 min read

TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands

TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.

Victoria Lang

December 31, 2025