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2 results for "Custom Lenses"

Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands

Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.

Sophia Lee•Dec 23, 2025

AR Marketing•9 min read

Snapchat's AI-AR Lens Revolution: 45% Engagement Surge for Gen Z Marketers

Snapchat's new AI-powered AR tools in Lens Studio are transforming how brands connect with Gen Z, delivering 45% higher engagement through immersive experiences. Explore the updates, data, and strategies marketers can't ignore.

Lila Patel•Apr 5, 2026