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Showing results for "CTV advertising"

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check
industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel Chen

November 12, 2025

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing
industry8 min read

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing

Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage

Victoria Sterling

November 13, 2025