Showing results for "CTV advertising"
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Riley Donovan
January 12, 2026
Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.
Gadjo Sevilla
November 21, 2025
Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
Rachel Chen
November 12, 2025
Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage
Victoria Sterling
November 13, 2025