Showing results for "Brand Safety"
TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.
Harper Kline
January 5, 2026
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
Cameron Reyes
January 3, 2026
OpenAI's new native shopping in ChatGPT lets users buy directly in chats with Shopify and Walmart. This conversational AI shift could flip ad budgets and boost conversions—here's how marketers adapt to stay ahead in 2026.
Noah Patel
December 29, 2025
New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.
Sarah Mitchell
November 21, 2025
Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape
Jason Wilder
November 17, 2025
Major social platform rolls out comprehensive AI features, driving unprecedented engagement metrics and opening new opportunities for authentic community-driven marketing strategies.
Alex Thompson
November 16, 2025