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Showing results for "B2B lead gen"

LinkedIn's Campaign Manager Revamp: Precision Tools Reshaping B2B Lead Gen
B2B Marketing8 min read

LinkedIn's Campaign Manager Revamp: Precision Tools Reshaping B2B Lead Gen

LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.

Nathan Blackwell

January 6, 2026

Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems
, 8 min read

Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems

Meta's new shopping features, TikTok's link stickers, and LinkedIn's booking tools signal platforms are becoming complete commerce infrastructure.

Alexandra Sterling

December 3, 2025

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