Showing results for "Advertising"
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Riley Donovan
January 12, 2026
Reddit just unveiled Max Campaigns at CES 2026, an AI-powered ad tool automating targeting and bidding. Early tests show 37% lower CPC and 26% higher CTR—here's how it could transform your social ad strategy.
Aiden Walsh
January 6, 2026
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
Alex Rivera
January 4, 2026
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
Cameron Reyes
January 3, 2026
Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.
Riley Donovan
January 2, 2026
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025
TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.
Blake Thornton
January 10, 2026
Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.
Evan Whitaker
January 9, 2026
Reddit now draws 4.9 billion monthly visits, outpacing many rivals and shaping AI search results. Learn how brands are leveraging this community powerhouse for genuine connections, lower CPAs, and real ROI without the polish of traditional social.
Owen Fitzgerald
January 6, 2026
Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.
Isabella Cruz
January 3, 2026