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Showing results for "Advantage+"

Meta's Andromeda Ad Engine: 22% ROAS Lift Reshapes 2026 Campaigns
AI Marketing8 min read

Meta's Andromeda Ad Engine: 22% ROAS Lift Reshapes 2026 Campaigns

Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.

Isabella Cruz

January 3, 2026

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026
Social Commerce8 min read

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026

Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.

Liam Hartley

January 8, 2026

Reddit's Max Campaigns: AI Tool Slashes CPC by 37% in Brooks Running Test
AI Marketing8 min read

Reddit's Max Campaigns: AI Tool Slashes CPC by 37% in Brooks Running Test

Reddit just unveiled Max Campaigns at CES 2026, an AI-powered ad tool automating targeting and bidding. Early tests show 37% lower CPC and 26% higher CTR—here's how it could transform your social ad strategy.

Aiden Walsh

January 6, 2026

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note
Social Commerce10 min read

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note

Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.

Alex Rivera

January 4, 2026

X's Mobile Creator Studio Launch: On-the-Go Monetization Tools for Marketers
Creator Economy8 min read

X's Mobile Creator Studio Launch: On-the-Go Monetization Tools for Marketers

X just unveiled its Creator Studio on mobile, offering creators and brands instant access to revenue insights, analytics, and trending content ideas. Learn how this update streamlines strategies and boosts earnings in a competitive landscape.

Lucas Bennett

December 26, 2025

TikTok's Bulletin Board: Creators Drive 159% Engagement Boost for Brands
Creator Economy8 min read

TikTok's Bulletin Board: Creators Drive 159% Engagement Boost for Brands

TikTok just launched Bulletin Boards, letting creators broadcast updates directly to fans. Paired with creator-led ads showing 159% higher engagement, this tool is reshaping how brands connect authentically. Discover the stats, examples, and strategies marketers need.

Alex Rivera

December 25, 2025

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation
creators8 min read

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation

TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.

Jordan Stevens

December 7, 2025

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery
platforms8 min read

Meta's AI Licensing Revolution: How $50M Publisher Deals Reshape Brand Discovery

Meta's $50M AI licensing deals with publishers like CNN and People Inc. are creating new brand discovery opportunities through Meta AI. What marketers need to know about this game-changing shift.

Rachel Thompson

December 6, 2025

Meta's Instagram Marketing API Gets 4 Game-Changing Metrics for 2025
platforms8 min read

Meta's Instagram Marketing API Gets 4 Game-Changing Metrics for 2025

Meta's latest Instagram Marketing API updates introduce game-changing metrics including Reels Skip Rate and Repost tracking, fundamentally reshaping how marketers measure content performance and audience engagement.

Andrew Thompson

December 5, 2025

Threads' Cross-Platform Follower Import Reshapes Social Media Strategy
platforms8 min read

Threads' Cross-Platform Follower Import Reshapes Social Media Strategy

Meta's newest feature allowing Threads users to import followers from X could fundamentally change how brands build audiences across platforms, with early adoption showing 67% faster growth rates.

David Kim

December 5, 2025