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Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers
AI Marketing8 min read

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers

Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.

Taylor Jenkins

January 11, 2026

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion
industry8 min read

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion

Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.

Penelope Davies

November 11, 2025

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