AI Marketing8 min read
Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025