Influencer Strategies•8 min read
ANA Study: Influencer Agencies Claim 30% Commissions Amid Rising Spends in 2026
A fresh ANA report uncovers that influencer marketing agencies are pocketing 30% commissions on average, even as U.S. spends hit $12.7 billion this year. With transparency gaps persisting, here's how marketers can safeguard their budgets and boost ROI.
Evan Patel•Feb 21, 2026