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Showing results for "AI marketing"

Predictive Marketing Systems Usher in New Era as 92% of Marketers Report AI-Driven Customer Engagement Transformation
industry9 min read

Predictive Marketing Systems Usher in New Era as 92% of Marketers Report AI-Driven Customer Engagement Transformation

New research reveals 92% of marketers report AI is fundamentally reshaping customer engagement as industry shifts toward predictive marketing systems. Learn what's driving this transformation and what it means for brands.

Diana Martinez

November 17, 2025

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing
industry8 min read

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing

Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage

Victoria Sterling

November 13, 2025

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check
industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel Chen

November 12, 2025

TrustScore™: The Emerging KPI for AI-Mediated Content
industry9 min read

TrustScore™: The Emerging KPI for AI-Mediated Content

Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.

Eleanor Vance

November 11, 2025

Meta's GEM AI Offers a Glimpse into Generative Ads Future
platforms8 min read

Meta's GEM AI Offers a Glimpse into Generative Ads Future

Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.

Isabelle Moreau

November 11, 2025

Reddit's Ad Platform Revamp Delivers 22% Engagement Boost for Brands
platforms8 min read

Reddit's Ad Platform Revamp Delivers 22% Engagement Boost for Brands

Reddit just unveiled major updates to its advertising tools, including AI-driven targeting and community-specific creatives, leading to a 22% jump in user engagement for early adopters. Discover how marketers can capitalize on this shift.

Casey Lopez

November 10, 2025

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025

Instagram's AI Caption Beta Sparks 22% Jump in Post Accessibility
platforms8 min read

Instagram's AI Caption Beta Sparks 22% Jump in Post Accessibility

Instagram's new AI-powered caption tool is making waves, with beta testers reporting a 22% increase in content reach for visually impaired users. Marketers, this could redefine how you craft inclusive campaigns—dive into the details and strategies.

Liam Patel

November 10, 2025