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Showing results for "AI commerce"

ChatGPT's Native Shopping: Reshaping E-Commerce for Marketers

OpenAI's new native shopping in ChatGPT lets users buy directly in chats with Shopify and Walmart. This conversational AI shift could flip ad budgets and boost conversions—here's how marketers adapt to stay ahead in 2026.

Noah Patel

December 29, 2025

AI Marketing8 min read

Google's UCP Launches: AI Agents Transforming Commerce for Marketers

Google's Universal Commerce Protocol promises to streamline AI-driven shopping, with early data showing massive traffic boosts from generative AI. Marketers, here's how to integrate this open standard into your strategies for higher conversions and personalized campaigns.

Mia Chen

January 12, 2026