NIL 2.0: How the Kelce-Publicis Deal Redefines Athlete-Brand Matchmaking for Mid-Market Social
Travis Kelce’s partnership with Publicis and 3 Arts isn't just a celebrity play; it’s a systematic overhaul of the NIL pipeline, creating a new tier of 'authentic' sports-creator deals.
By SMM Newsdesk · 5 hours ago · 7 min read