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A conceptual illustration of a digital shield representing Google Ads trust signals and account verification.

Google’s Limited Ad Serving Expansion: How Trust Signals Now Dictate Reach

Google is scaling its 'Limited Ad Serving' policy to all accounts. Learn how verification hurdles and account history benchmarks now act as a throttle on your PPC scale.

By SMM Newsdesk · Aug 9, 2026 · 6 min read

An artistic representation of the conflict between traditional creative and modern performance data.

Paid Social·Opinion

The Ego Trap: Why Ignoring PPC Performance Data Is a Fatal Strategy for Brands

When brand vanity overrides hard performance data, PPC effectiveness craters. We analyze Dean Kadi's recent warnings on data-driven strategy and the high cost of ignoring the math.

By SMM Newsdesk · May 18, 2026 · 5 min read