The $15 Trillion Blind Spot: Why 'Grandfluencers' are Outperforming Gen Z in Brand Trust Benchmarks
New data from the Marketing Vanguard Summit reveals that creators over 50 are delivering lower CPAs and higher trust scores than Gen Z peers. Here is why the 'silver economy' is the new growth engine for social commerce.
By SMM Newsdesk · 4 hours ago · 6 min read