Generative Ai

An editorial illustration representing the transition from traditional search to AI-driven agent actions.

SEO·How-To

Google-Agent Identity: How to Optimize for AI Buyers, Not Just Searchers

Google's new 'Google-Agent' crawler marks a shift from indexing information to facilitating actions. Learn how to structure your brand's digital presence for AI agents that buy, book, and transact.

By SMM Newsdesk · 2 days ago · 7 min read